Effective Content Management Services

Unique and insightful content that’s ripe for sharing is the Holy Grail for content marketers. Google loves it, it’s great for enhancing your brand, and it gets you those all-important links, social media shares – and website visitors.

But creating it is much easier said than done – and with the ever-expanding use of AI, the web is slowly filling up with content that fails to engage or to inform.  Too many websites are becoming the victims of taking the "smart route" and using ChatGPT or Gemini to throw together articles in two minutes flat.
What could go wrong?  Well, plenty, in fact!  These articles sound robotic (do you wonder why?) and are as dry as sandpaper.  An AI-generated article reads like a page from an encyclopedia: it doesn't engage.

What's more, despite their messages to the contrary, Google REALLY doesn't like AI content: they want to index interesting, original pages that give a range of independent opinions, not a mass of similarly derived faff generated by algoritms!
And it shouldn't surprise you to know that they have filters to pick up the giveaway patterns that flag AI content.

With our fantastic HUMAN copywriters, we'll create the kind of content that sets you apart from the "smart" crowd.