UNCOVER BETTER SEARCH TERMS

Keyword Research That Finds Your Buyers

Q: What is keyword research?

Keyword research is the process of identifying the search terms (keywords) your target customers will use to find the products, services, or information your business provides. These keywords are the foundation on which your SEO strategy is built.

Q: Why is keyword research important for SEO?

Keyword research helps you understand - and target - what your audience is searching for. It enables you to focus your SEO on the most productive keywords - and avoid making wrong choices that waste time, effort ... and budget.

Q: How does keyword research help with SEO strategy?

Keyword research boosts the effectiveness of your SEO strategy by identifying the search terms that will be most beneficial to you. You will then be able to target your website optimisation, content creation and outreach to maximum effect.

Q: How do you choose the right keywords for my business?

We analyse lots of factors, including search volumes, competition and relevance. We will find a balance between high search volumes and low competition so you get the biggest bang for your buck (or pound...)

Q: What tools do you use for keyword research?

We use a combination of industry-leading tools including Google Keyword Planner, Ahrefs, SEMrush, Moz, and more. These tools have different strengths and we pick out those that will be of most relevance to your campaigns.

Q: What is the difference between short-tail and long-tail keywords?

Short-tail keywords are broad and highly competitive, with higher search volume (e.g., "smartphones"). Long-tail keywords are more specific and usually much less competitive (e.g., "pay as you go smartphones").

Q: Why are long-tail keywords important?

Long-tail keywords have lower search volume but because they are more specific, they have much higher conversion potential. They also tend to be used by people who are further along in their buying process and therefore more likely to buy.

Q: What is keyword difficulty, and how does it affect ranking potential?

Keyword difficulty is measured on a scale of 0 to 100, and indicates how challenging it is to rank for a particular keyword based on the competition. If rankings for the keyword are dominated by powerful sites, keyword difficulty will be high. But if there's little competition, keyword difficulty will be low and results will be easier for you to get.

Q: What is the keyword effectiveness index score?

The keyword effectiveness index (KEI) adjusts the keyword difficulty score for the volume of searches. This makes allowance for the fact that if search volumes are low, ranking will yield less benefit than for keywords where volumes are high.

Q: When does your turnaround time (TAT) start?

It starts as soon as we receive your paid order. We usually exceed expectations and have never failed to deliver within the stated time.

Discover the keywords your customers will use to find you

Reach customers more easily
Target the keywords people use
Uncover untapped search demand
Spot quick-win opportunities

Home > Services > Technical SEO > Keyword Research

What You Get

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Keyword Research

Uncover SEO Opportunities

100% Human Research
Keyword Difficulty Score
Keyword Effectiveness (KEI) Score
Search Volume
Your Google Ranking (US & UK)
Expert-Written Action Points

From $ 87

All Reports

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From 4-day turnaround
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View options in the panels below:

Keyword Research

3 topics

Up to 400 Core Keywords per Topic
Up to 1000 Broad Keywords per Topic

From $ 87

All 3 Reports

Order now

4-day turnaround

Keyword Research

5 topics

Up to 400 Core Keywords per Topic
Up to 1000 Broad Keywords per Topic

From $ 137

All 5 Reports

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5-day turnaround

Keyword Research

7 topics

Up to 400 Core Keywords per Topic
Up to 1000 Broad Keywords per Topic

From $ 187

All 7 Reports

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5-day turnaround

Keyword Research

10 topics

Up to 400 Core Keywords per Topic
Up to 1000 Broad Keywords per Topic

From $ 249

All 10 Reports

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6-day turnaround

Keyword Research

20 topics

Up to 400 Core Keywords per Topic
Up to 1000 Broad Keywords per Topic

From $ 477

All 20 Reports

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7-day turnaround

How Your Keyword Research Will Work

Step 1: Place Your Order

You complete the form, giving us your list of the themes and topics you want to target. That's all we need to get under way.

Step 2: We Review Your List

Our tech team takes a look at your list to assess its viability and report back to you. You can decide whether to make modifications.

Step 3: We Research & Analyse

We then research the topics, pulling out the key data metrics you need so you can decide where to focus your campaigns.

Step 4: Final Reports

We deliver your final reports, with full data and Action Points that give you structured priorities to maximise your effectiveness.

Benefits of Your Keyword Research

A Solid Foundation

You absolutely must pick the keywords that will produce the best results for the budget you have. Don't kill your SEO with unproductive keywords!

Expert Analysis

With the accumulated experience of SEO since 2002, we have the skills, knowledge and perspective to give you truly expert opinion, in all areas of SEO.

Multiple Sources

We use a wide range of tools, so we can pick the information sources that work best for the data we provide and the market you serve.

A Solid Plan

No more guessing! No more false starts or dead ends! Our plan will give you the route to the most effective return on your SEO investment.

Your Questions Answered

What is keyword research?

Why is keyword research important for SEO?

How does keyword research help with SEO strategy?

How do you choose the right keywords for my business?

What tools do you use for keyword research?

What is the difference between short-tail and long-tail keywords?

Why are long-tail keywords important?

What is keyword difficulty, and how does it affect ranking potential?

What is the keyword effectiveness index score?

When does your turnaround time (TAT) start?

What do you need from me?

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The WIZ ScoreTM

The WIZ Score is Ranking Wizards' own method of judging the overall SEO quality of a website before we consider it for link building and outreach. It looks well beyond the familiar headline metrics that most people lean on to size up a domain.
A handy thought: Over 75% of sites that show high "quality" scores on one metric or another are rejected by the WIZ Score due to failures in other areas...

And here's the difference. Instead of treating any single metric as proof of quality, the WIZ Score weighs a broad mix of 18 authority, trust, visibility, backlink and performance signals. It goes further with ratio analysis and minimum thresholds to create a holistic view of quality. And, more to the point, it looks at how all these signals relate to each other. A strong figure in one place means little if nothing else backs it up, and a site with modest headline numbers can turn out to be much healthier underneath.

This wider view is what catches the things a quick glance tends to miss: inconsistencies and weaknesses, and even strengths that prove to be a little too good to be true. It's the sort of thing that slips past you when you're looking at one or two standard industry scores.
Based on our experience and research, we also give each factor the weight we think it genuinely deserves, rather than simply averaging a handful of published metrics.

What you end up with is a thorough assessment boiled down to one practical score. It lets us compare very different websites on a level footing, without losing the depth of analysis sitting behind that comparison.

The exact methodology stays under wraps. It comes from many years of hands-on SEO work and from assessing a great many websites, all aimed at answering a more useful question. Not "How high are this site's metrics?" but "How strong is this site when the evidence is considered as a whole?"

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Keyword Research That Finds Your Buyers

What You Get

How Your Keyword Research Will Work

Benefits of Your Keyword Research

Your Questions Answered

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